COMPARE WORKING MODELS
Agency or in-house marketing team?
An external partner and an internal team serve different purposes. A combination can often make sense.
Free initial consultationWhich approach fits your needs?
| Aspect | Agency | Internal team |
|---|---|---|
| Business knowledge | Developed through briefing and ongoing communication. | Available through daily work and proximity to internal decisions. |
| Capacity | Can be requested for a defined project or specialist topic. | Depends on team size, roles and internal workload. |
| Collaboration | Useful for additional perspectives and specialist delivery. | Useful for daily coordination and ongoing internal work. |
This overview describes possible differences, not a general judgement. Each partner's experience, scope and working methods should be evaluated individually.
THE NEXT STEP
Ready for your next
step forward?
Tell us about your business. Together, we will identify the measures that fit your goals.
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