Your starting point matters.
This article provides initial guidance. The right steps depend on your goals, systems and available resources.
Separate costs
Distinguish agency services, advertising budget and external software. Identify one-off and recurring items.
Fund priorities
Start with the foundations for your most important goal. More advertising is of limited use if the right landing page or enquiry handling is missing.
Agree on flexibility
Plan review periods and possible adjustments. Use clear data to decide before expanding the scope.
A practical next step
Write down the most important open question for your business and who can address it internally. Use this to define a specific task to discuss with the people involved.
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