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Use structured business data thoughtfully

Machine-readable details should reflect the actual information on your website. False or invented data is not a sensible SEO measure.

Your starting point matters.

This article provides initial guidance. The right steps depend on your goals, systems and available resources.

Collect accurate information

Check the company name, contacts and any real locations. Only use information that can be correctly presented publicly.

Have implementation reviewed

Choose technical data types based on your offer and check the relevant search provider's current documentation.

Keep changes consistent

When contacts or locations change, update visible and structured information together. Integration does not guarantee a special search-result presentation.

A practical next step

Write down the most important open question for your business and who can address it internally. Use this to define a specific task to discuss with the people involved.

THE NEXT STEP

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