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Websites

Website speed: Measure first, then prioritise

Slow pages can have different causes. A clear investigation is more useful than randomly adding optimisation tools.

Your starting point matters.

This article provides initial guidance. The right steps depend on your goals, systems and available resources.

Choose important pages

Review pages visitors need for search and contact. Consider mobile use and different connections.

Identify causes

Images, external scripts and technical delivery are potential areas to investigate. Make targeted changes and check again afterwards.

Agree on maintenance

New content and integrations can affect loading times. Define rules for image sizes and technical additions to preserve improvements.

A practical next step

Write down the most important open question for your business and who can address it internally. Use this to define a specific task to discuss with the people involved.

THE NEXT STEP

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step forward?

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